Success Awaits with The modern cfo
Meet the Founder
I'm Vanessa Rheeder, a Chartered Accountant specializing in finance transformation, business intelligence, CFO advisory, and business process mapping and reporting.
I began my career at Naspers, a listed multinational corporate group, where I spent four years building a strong foundation in best practice finance processes. During my time as a Group Financial Accountant and Finance Manager, I gained extensive experience in financial reporting, operational finance, and internal controls.
Over the past 11 years, I have worked with dynamic businesses such as Clickatell, Motify, Altify, Flush Bathroom Interiors, Eyepharma and Forrester Pharma to name a few - leading initiatives that drive finance transformation, operational efficiency, and strategic growth.
I have also contributed to NGO projects involving large-scale funding, including the Keready initiative, where I implemented finance & procurement policies and procedures to ensure compliance, transparency, and effective fund management.
Bringing an entrepreneurial mindset to my advisory work, I have founded, operated, and successfully sold an e-commerce store. My entrepreneurial journey began during university, where I won a business course competition (as one of the youngest entrants), fueling my passion for innovation and business building.
My commitment to continuous professional development includes a Postgraduate Diploma in Tax Law, complementing my accounting expertise with deep technical knowledge in tax compliance and structuring.
To stay ahead in the modern finance landscape, I have also completed a Data Analytics course (final grade 93%) and am a Certified Syft and Fathom Advisor, equipping me to deliver cutting-edge financial reporting, forecasting, and business intelligence solutions.
I am passionate about bridging the gap between financial strategy and operational execution — helping businesses not only survive but thrive through smarter finance, governance, and analytics.
Whether you are looking to optimize your finance function, enhance reporting, strengthen compliance, or drive strategic growth, I bring a pragmatic, results-oriented approach to every engagement.
Outside of work, I enjoy spending time with my family, running, reading and travelling.
Ready to transform your finance operations and unlock new opportunities? Book a 30-minute free consultation.
